Victor Sonde: Social media trends during covid-19 and how elearning has paved the way for the future

Updated: Nov 29, 2020

3 social media trends in a Covid-19 world and how my time at Salford Business School has prepared me for a career as an elearning consultant


In this article I attempt to identify 3 social media trends in the wave of the covid-19 pandemic. I started my masters degree in digital business at the Salford Business School during the summer of 2020 when covid-19 was raging at its highest all over the world.

The first is that total social media use has increased, with more than half of current social media users, now staying more on social media than before the pandemic. This opens the door for marketers to increase their share of social attention by paying attention to the changing ways social media is used.

As people become more dependent on social media for their daily activities, the pressure on the platforms and social media companies that produce them is growing. After Statista reported that 40% of people worldwide spend more time on social media during the COVID crisis than before, it is now time to follow the trend of "social media marketing" that is dominating the discussion.

Secondly, in this strange new environment of the pandemic, trends and products are now evolving and growing on social media. The way social media is being adopted for marketing will have to change to keep pace with the world around us, and there will be some difficult adjustments along the way.

Social media is full of data and insights that companies can use to refine their social strategy. Social media marketers have the ability to keep viewers' mood and behavior up to date by leveraging the wealth of insights available from social data. While these trends can be found in the content on social media channels, it is important to remain flexible in adapting your strategy in the months ahead.

The third trend that is likely to continue in the future is the right use of influencers. TikTok can be beneficial by extending your usual social media plans, as it increases the reach and reach of your influencer network, and thus the reach of your brand. Experts predict that this will be just as important in the future as we continue to adapt to new trends.

As regards online learning, the majority of online courses in the COVID 19 environment are linked to other social media platforms as learners are able to engage with learning content and with one another, as part of their daily engagement on the social network. Studying at the Salford Business School has prepared me for my next career move which is to work as an elearning consultant and here is how.

First, studying the psychology and behaviors of the adult learners and exploring learning theories will help me provide my audience with the most meaningful and memorable eLearning experiences. Instructional design involves the process of identifying the performance, skills, knowledge, information and attitude gaps of a targeted audience and creating, selecting or suggesting learning experiences that close this gap, based on instructional theory and best practices from the field. Acknowledging that the technology climate can and does change somewhat frequently, I strongly believe that learning these skills will make me valuable to most companies that are seeking elearning consultants or specialists today.

At Salford Business School, they make learning more efficient by drawing on best practices from a wide range of interdisciplinary research, such as educational psychology, organizational psychology, and systems theory.

As part of my experience, I spent the days designing e - learning, and infographics, creating dashboard and building websites. Being a successful eLearning specialist requires having knowledge of various types of development software, but it also requires strong organizational skills which I have also picked as part of my time at the Salford Business School. Keeping up with eLearning trends, I have found new areas and skills that I want to upgrade and find new ways to make learning experiences even better for different audiences.

The eLearning job market is quite wide and to find a job that is interesting and at the same time corresponds with the expertise one possess might require some time and effort, particularly when there is no experience or skills required for the desired job position. The list of skills may seem short, but it takes a good deal of self - reflection to determine if you have the skills required to become a successful elearning consultant.

Employment of training and development specialists is projected to grow in many industries as companies develop and introduce new media and technology into their training programs as a response the new ways of remote working in the wake of the covid-19 pandemic. Most employees now work from home and therefore companies will develop new online training programs to supplement face to face trainings or onsite training that would have taken place.

Due to instructional design's interdisciplinary nature, instructional designers are expected to stay abreast of research in visual design, educational psychology, and, of course, instructional design itself. There are several available models and methodologies for design and development you need to research : SAM, Kirkpatrick, Waterfall, Merill's theory, Bloom's Taxonomy, Agile, and others. For example, ADDIE is an instructional design model that helps you use a systematic approach to designing instruction; more specifically, it's an acronym that stands for Analysis, Design, Development, Implementation, and Evaluation. The research discpline at the Salford Business School has helped to keep me abreast of learning new ideas and models via research.

Lastly, I learnt about developing a portfolio. Whether you are a long-term professional looking for a job with an e-learning consulting firm or a freelancer looking for a job in e-learning, building a solid e-learning portfolio is key to success. Whatever your niche or target audience, your e-learning portfolio should show that you know how to manage elite projects, curate meaningful content, and design e-learning courses and modules that hit the mark. When designing your online eLearning portfolio, do not forget to include links to your previous work, as well as to your current and previous work.

If you are reading this and your organisation is considering an elearning project or maybe you are right into the project already but you need a good pair of competent hands to take it above the line, please reach out to me on this webiste or via my social media accounts.

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